Enterprenuership & Communication Syllabus


Chapter1

 Introduction to Entrepreneurship

  • Definition of entrepreneurship
  • Rationale of entrepreneurship
  • Entrepreneurship decision process
  • Entrepreneurial  development
  • Contribution to economic development

Chapter 2

Entrepreneurship orientation 

  • Independence and need of achievement
  • individual characteristics of entrepreneurs
  • creativity and innovation
  • Decision making
  • Risk Management
  • Time Management
  • Coping with competition

Chapter3

Entrepreneurship opportunity &development

  • Methods of generating ideas
  • Qualities of good business opportunities
  • Evaluating business opportunities
  • Feasibility analysis
  • Business incubation
  • Intellectual properties rights,trademarks and patents

Chapter4

Business plan 

  • purpose
  • Format
  • Description of the business
  • The market and marketing plan
  •  Operations and production plan
  • The human resource plan
  • The financial plan
  • Launching the new venture

Chapter5

Strategies for enterprise growth 

  • Penetration strategy
  • market development strategy
  • Product development strategy
  • Franchising
  • Joint Ventures
  • Mergers and acquisitions
  • Going public

Chapter6

Entrepreneurship &Technology

  • Internet & E commerce
  • The enterprise website
  • Globalization
  • Business outsourcing
  • Techprenuers
  • Electronic &Mobile money transfers
  • Business networking
  • Crowd funding &crowd sourcing

Chapter7

Nature of business communication 

  •  Meaning of communication
  • Purposes of business communication
  • Internet and external communication
  • the communication process
  • methods of communication
  • Communication system and networks
  • Principles of effective communication
  • barriers to effective communication

Chapter8

 Written Communication

  • rules of effective communication
  • business correspondence
  • reports 
  • Memorandum
  • Proposal writing 
  • Forma  and questionnaires design
  • Circulars and newsletters
  • Notices and Advertisements
  • Publicity materials
  • Press release
  • Graphic communication

Chapter9

Oral & non-verbal communication 

  • Oral communication in business
  • Effective listening
  • interviews
  • Non verbal communication
  • interpersonal relationship
  • Presentation skills

Chapter10 

Meetings

  • Notice
  • Agenda
  • Role of the chairperson
  • Role of the secretary
  • Conduct of meetings
  • Minutes

Chapter11

information technology &Communication

  • Internet
  • Teleconferencing
  • Wireless technologies
  • Electronic postal services

Chapter12

 Ethics &integrity in business communication

  • Concepts of ethics& integrity
  • Significance of ethical communication
  • Factors influencing ethical communication
  • Ethical dilemma in communication
  • Guidelines to handle communication ethics dilemma
  • Business ethics in communication

Chapter13

Emerging issues & trends